Who is
Leon Dougall?
From blog writer to content strategist
I’m a content strategist with over seven years of experience in content strategy, product marketing and copywriting, dedicated to creating user-centered strategies that connect brands with their audiences in impactful ways.
My time as a Senior Content Strategist at digital marketing agency, Invicta, honed my ability to design end-to-end content solutions, craft compelling narratives, and drive brand transformations for a range of clients.
At Meta, I deepened my expertise in scaling content solutions, focusing on data-driven strategies that enhanced user engagement and fostered meaningful user experiences.
Throughout these experiences, I’ve had opportunities to work closely with product, engineers, stakeholders, launched new products, and generated demand that led to an ASX listing. Most of all, it has trained me on how to approach complex problems with solutions that drive business goals.
Mindfulness is the key to success
As the saying goes, "you don't know what you don't know." I have come to understand that mindfulness is essential for success, both in my personal and professional life. Mindfulness allows for careful consideration when processing criticisms, conducting interviews, and, more specifically, the language a brand uses to connect with its audiences.
Mindfulness informs attention to detail, and it’s the smallest of details that we miss, that can drive the biggest impact.
Currently
learning
Exploring the application of advanced AI technologies and UX design and the potential for leveraging AI-generated content to enhance user experiences.
contemplating
How we experience technology, and how we can improve it.
Passion project
The journey to becoming a content creator and improving my skills in filming and editing video content.